It is relevant, paid-for content that appears within the editorial stream of a publisher’s site or on a social network. Current examples include: promoted tweets on Twitter; promoted ads on search engines; sponsored stories on Facebook; Tumblr Spotlight; promoted videos on YouTube; and paid-for editorial content.
Native advertising is where publishing, PR and creative content meet.
The future of display advertising is native
What is native advertising?
It is relevant, paid-for content that appears within the editorial stream of a publisher’s site or on a social network. Current examples include: promoted tweets on Twitter; promoted ads on search engines; sponsored stories on Facebook; Tumblr Spotlight; promoted videos on YouTube; and paid-for editorial content.
Native advertising is where publishing, PR and creative content meet.
http://www.marketingmagazine.co.uk/article/1179152/future-display-advertising-native
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